International SEO & Digital Marketing Agency
Last Updated: 20 March 2026
Please read these Terms of Service (‘Terms’, ‘Agreement’) carefully before engaging AsSEOo (‘we’, ‘us’, ‘our’, ‘the Agency’) for any services. By signing a proposal, paying an invoice, sending a written confirmation, or otherwise instructing us to begin work, you (‘Client’, ‘you’, ‘your’) acknowledge that you have read, understood, and agree to be bound by these Terms in their entirety.
These Terms constitute the entire legal agreement between AsSEOo and the Client and supersede any prior discussions, representations, or agreements, whether written or oral. If you do not agree with any part of these Terms, you must not engage our services.
Throughout this Agreement, the following definitions apply:
AsSEOo provides international SEO and digital marketing services including, but not limited to: search engine optimisation (technical, on-page, and off-page), keyword research and strategy, link building and outreach, content strategy and creation, local and international SEO campaigns, website audits, Google Analytics and Search Console setup and reporting, competitor analysis, and digital marketing consulting.
The specific Services to be delivered for each Project will be agreed in writing via a proposal, statement of work, or service agreement prior to commencement. Any request to expand or materially change the agreed scope will be treated as a new or amended Project and may be subject to additional fees. AsSEOo reserves the right to decline any scope change that conflicts with its capabilities or ethical standards.
The Client acknowledges that SEO and digital marketing involve inherent uncertainties. Search engine algorithms are controlled by third parties (including Google, Bing, and others) and are subject to change without notice. AsSEOo does not and cannot guarantee specific rankings, traffic volumes, conversion rates, revenue outcomes, or any other specific result. The Agency will apply professional expertise and best practices, but cannot be held liable for outcomes influenced by third-party algorithm changes, market shifts, or factors outside its control.
The Client agrees to fulfil the following obligations for the duration of the engagement:
For all new Clients, the following payment structure applies without exception:
From the second month of engagement onwards, the full monthly retainer or agreed monthly fee is due and payable at the end of each calendar month. Invoices will be issued by the Agency and are payable within seven (7) days of the invoice date unless otherwise agreed in writing.
All fees are quoted and invoiced in the currency agreed at the time of engagement (typically GBP, USD, EUR, CAD, or AUD depending on the Client’s location). Payment must be made via the method specified on the invoice. The Client is responsible for any bank transfer fees, currency conversion costs, or third-party transaction fees.
If any payment is not received by the due date, the Agency reserves the right to: (a) charge a late payment fee of 2% of the outstanding invoice amount per month that the payment remains overdue; (b) suspend all Services immediately without notice until payment is received in full; and (c) terminate the Agreement in accordance with Section 9 if payment remains outstanding for more than fourteen (14) days. Suspension of Services due to late payment does not entitle the Client to a refund or reduction of fees.
The Agency reserves the right to review and adjust its fees at any time. Clients on ongoing retainers will be given at least thirty (30) days’ written notice of any fee increase. Continued use of the Agency’s Services after the notice period constitutes acceptance of the new fees.
Due to the nature of digital marketing and SEO Services — which involve significant upfront time, research, strategy, and resource allocation — the Agency operates a strict no-refund policy once work has commenced.
If you believe there are exceptional circumstances warranting a refund request, please contact us in writing at asseoo.com@gmail.com. All requests will be reviewed on a case-by-case basis.
Each Project or monthly deliverable includes up to two (2) rounds of revisions at no additional charge. A ’round of revisions’ means a single consolidated set of feedback provided by the Client on a given deliverable. The Client is encouraged to consolidate all feedback into one communication per revision round to avoid delays.
Any revisions requested beyond the two included rounds will be billed at the Agency’s standard hourly rate, which will be communicated to the Client in advance. The Agency will not commence additional revision work without written approval from the Client.
Revisions are limited to amendments within the originally agreed scope of work. Requests that constitute a change in scope, direction, or strategy will be treated as a new Project or scope amendment and will be priced accordingly.
If the Client does not provide written feedback or approval on a deliverable within ten (10) business days of its submission, the deliverable shall be deemed accepted in its current form. The Agency reserves the right to move forward with the Project upon deemed acceptance.
All pre-existing intellectual property belonging to the Client (including trademarks, logos, brand assets, and website content) remains the sole property of the Client. The Client grants the Agency a non-exclusive licence to use such materials solely for the purpose of delivering the Services.
Upon receipt of full payment for a Project, the Agency assigns to the Client all rights in the specific deliverables created for that Project (such as written content, reports, and strategies), to the extent permitted by law.
Notwithstanding the above, the Agency retains ownership of all pre-existing tools, methodologies, templates, processes, software, proprietary systems, and know-how used in the delivery of Services. The Agency also retains the right to use anonymised data, case study references, and general performance metrics for its own marketing and portfolio purposes, provided that no confidential Client information is disclosed without prior written consent.
Some Services may be delivered using third-party tools and platforms (e.g., SEO software, analytics platforms, content management systems). The Client acknowledges that use of such tools is subject to the relevant third-party’s terms of service, and the Agency accepts no liability for changes, interruptions, or discontinuation of third-party services.
Both parties agree to keep confidential all Confidential Information received from the other party in connection with the Services. Neither party shall disclose such information to any third party without prior written consent, except: (a) where required by law or regulatory authority; (b) to employees, contractors, or advisers who need the information to perform their duties and are bound by equivalent confidentiality obligations; or (c) where the information is or becomes publicly available through no breach of these Terms.
This confidentiality obligation shall survive the termination of this Agreement for a period of three (3) years.
The Agency may, at its discretion, engage qualified third-party contractors or specialist freelancers (‘Subcontractors’) to assist in the delivery of certain Services. Where Subcontractors are used:
The Agency will not disclose the identity of Subcontractors to the Client without mutual agreement, except where required by law.
To the fullest extent permitted by applicable law, AsSEOo’s total liability to the Client for any claim arising out of or in connection with these Terms or the Services — whether in contract, tort (including negligence), breach of statutory duty, or otherwise — shall not exceed the total fees paid by the Client to the Agency in the three (3) months immediately preceding the event giving rise to the claim.
In no event shall the Agency be liable for any indirect, consequential, special, incidental, or punitive damages, including but not limited to: loss of profits, loss of revenue, loss of business, loss of data, loss of goodwill, damage to reputation, or any other economic loss, even if the Agency has been advised of the possibility of such damages.
The Agency accepts no liability for: (a) search engine algorithm changes or updates; (b) actions taken by third-party platforms, tools, or service providers; (c) Client’s own actions that interfere with or undermine the Services; (d) inaccurate or incomplete information provided by the Client; or (e) any delays caused by the Client’s failure to fulfil its obligations under Section 3.
The Agency warrants that: (a) it has the right, power, and authority to enter into this Agreement; (b) Services will be performed with reasonable skill, care, and diligence by suitably qualified personnel; and (c) the Agency will not knowingly use illegal, deceptive, or ‘black hat’ SEO techniques that could result in penalties from search engines.
The Client warrants that: (a) it has the right, power, and authority to enter into this Agreement; (b) all materials, content, and information provided to the Agency are owned by or licensed to the Client and do not infringe any third-party rights; and (c) the Client’s website and business operations comply with all applicable laws and regulations.
Except as expressly stated in these Terms, all warranties, conditions, and representations, whether express or implied by statute, common law, or otherwise, are excluded to the fullest extent permitted by law.
Either party may terminate this Agreement by providing thirty (30) days’ written notice to the other party. Notice must be sent via email to the other party’s designated contact address.
The Agency may terminate this Agreement immediately and without notice if: (a) the Client fails to make any payment by the due date and the overdue payment remains outstanding for more than fourteen (14) days; (b) the Client acts in a manner that is abusive, threatening, or harassing towards Agency staff or Subcontractors; (c) the Client asks the Agency to perform work that is illegal, unethical, or in violation of third-party rights; or (d) the Client materially breaches any other provision of these Terms and fails to remedy such breach within seven (7) days of written notice.
Upon termination: (a) all outstanding fees for work completed up to the termination date become immediately due and payable; (b) the Agency will cease all ongoing work; (c) each party shall return or destroy the other’s Confidential Information upon request; and (d) ownership of completed and paid-for deliverables transfers to the Client in accordance with Section 7.
Termination of this Agreement shall not affect any rights or obligations that have accrued prior to termination, and provisions that by their nature should survive (including Sections 7, 8, 10, and 13) shall continue in force.
During the term of this Agreement and for a period of twelve (12) months following its termination, the Client agrees not to directly solicit, recruit, or attempt to employ or engage any member of the Agency’s staff or any Subcontractor introduced to the Client through the Agency, without the Agency’s prior written consent.
Both parties shall comply with all applicable data protection laws and regulations, including but not limited to the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR) where applicable, and any other data protection legislation relevant to their respective jurisdictions.
The Agency will collect and process Client data only to the extent necessary for the performance of the Services. Personal data will be handled in accordance with the Agency’s Privacy Policy, available at https://asseoo.com. The Agency will not sell, rent, or share Client personal data with any third party for marketing purposes.
Where the Agency processes personal data on behalf of the Client in connection with the Services, both parties acknowledge their respective roles as data controllers or processors under applicable law and agree to enter into any additional data processing agreements required.
Neither party shall be in breach of these Terms or liable for any delay or failure to perform its obligations if such delay or failure results from circumstances beyond its reasonable control, including but not limited to: acts of God, natural disasters, pandemics, war, civil unrest, government action, power outages, internet infrastructure failures, or third-party platform outages (‘Force Majeure Event’).
The affected party shall notify the other party as soon as practicable after the Force Majeure Event begins, and shall use reasonable endeavours to minimise its impact. If a Force Majeure Event continues for more than thirty (30) days, either party may terminate the Agreement without liability by providing written notice.
These Terms and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of England and Wales, without regard to conflict of law principles.
In the event of any dispute arising out of or in connection with these Terms, the parties agree to first attempt to resolve the dispute amicably through good-faith negotiations. Either party may initiate this process by sending written notice to the other party describing the dispute in reasonable detail.
If the dispute is not resolved within thirty (30) days of such notice (or such longer period as the parties agree in writing), either party may refer the matter to the courts of England and Wales, which shall have exclusive jurisdiction to settle any dispute or claim. Both parties consent to the exclusive jurisdiction of the courts of England and Wales.
AsSEOo serves clients globally. By engaging the Agency, Clients in all jurisdictions — including the United States, Canada, Australia, European Union member states, and elsewhere — agree that disputes shall be subject to the jurisdiction of the courts of England and Wales. This does not limit any mandatory consumer protection rights that a Client may have under their local law.
The Agency reserves the right to update or amend these Terms at any time. When changes are made, the updated Terms will be published on the Agency’s website at https://asseoo.com with a revised effective date. Continued engagement of the Agency’s Services following notification of any amendment constitutes the Client’s acceptance of the revised Terms.
For existing Clients on active agreements, the Agency will provide at least fourteen (14) days’ written notice of any material changes before they take effect.
These Terms, together with any project proposal, statement of work, or service agreement entered into between the parties, constitute the entire agreement between the Agency and the Client and supersede all prior negotiations, representations, warranties, or agreements relating to the subject matter herein.
If any provision of these Terms is found to be invalid, unlawful, or unenforceable by a court of competent jurisdiction, that provision shall be modified to the minimum extent necessary to make it enforceable, or if not possible, severed from these Terms. The remaining provisions shall continue in full force and effect.
No waiver by either party of any breach of these Terms shall be considered a waiver of any subsequent breach of the same or any other provision.
The Agency is an independent contractor and not an employee, partner, agent, or joint venturer of the Client. Nothing in these Terms shall be construed to create any partnership, joint venture, agency, franchise, or employment relationship between the parties. The Agency is solely responsible for the payment of its own taxes, national insurance contributions, and any other statutory obligations relating to its personnel.
All notices, requests, or communications under these Terms must be in writing and sent to the following contact details:
Agency Name: AsSEOo
Website: https://asseoo.com
Email: asseoo.com@gmail.com
Business Email: contact@asseoo.com
Notices sent by email shall be deemed received on the next business day following transmission, provided no delivery failure notification is received by the sender.
By engaging AsSEOo’s services — whether through a signed proposal, invoice payment, or written instruction to proceed — you confirm that you have read, understood, and agree to be legally bound by these Terms of Service.
