Privacy Policy

AsSEOo (‘we’, ‘us’, ‘our’, ‘the Agency’) is committed to protecting your privacy and handling your personal data responsibly, transparently, and in compliance with applicable data protection laws — including the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and other relevant international privacy legislation.

This Privacy Policy explains what personal data we collect, why we collect it, how we use it, who we share it with, how long we retain it, and what rights you have in relation to your data. It applies to all visitors to our website at https://asseoo.com, prospective clients, current clients, and anyone else who interacts with us.

Please read this policy carefully. By using our website or engaging our services, you acknowledge that you have read and understood this Privacy Policy.

Privacy at a Glance

This table provides a quick summary. Full details are provided in the sections below.

1. Who We Are

AsSEOo is an international SEO and digital marketing agency providing services globally. Our primary contact details are:

Website: https://asseoo.com

Email: asseoo.com@gmail.com

Business Email: contact@asseoo.com

Data Controller: AsSEOo

For the purposes of UK GDPR and EU GDPR, AsSEOo acts as the data controller in respect of the personal data it collects directly from website visitors and clients. Where we process personal data on behalf of our clients as part of delivering services, we may act as a data processor, and appropriate data processing agreements will be put in place where required.

2. Personal Data We Collect

2.1 Data You Provide Directly

We collect personal data that you provide to us directly when you:

• Contact us via our website contact form, email, or any other communication channel — including your name, email address, phone number, company name, and the content of your enquiry.
• Engage our services — including billing information, business details, website access credentials (shared securely), and any other information necessary for us to deliver the agreed services.
• Subscribe to our communications or request information — including your name and email address.
• Correspond with us by email, messaging platforms, or video call — records of which may be retained.

2.2 Data Collected Automatically

When you visit our website at https://asseoo.com, we may automatically collect certain technical data including:

• IP address and approximate geographic location.
• Browser type, version, and operating system.
• Pages visited, time spent on pages, and navigation paths.
• Referring website or source (how you found our website).
• Device type and screen resolution.

This data is collected through cookies and similar tracking technologies. Please see Section 10 for full details on our Cookie Policy.

2.3 Data from Third Parties

In the course of delivering SEO and digital marketing services, we may access data through third-party platforms on your behalf, including Google Analytics, Google Search Console, social media platforms, and advertising platforms. Access to these platforms is granted by you and used solely to perform the agreed services.

3. Legal Basis for Processing

Under UK GDPR and EU GDPR, we are required to have a lawful legal basis for processing your personal data. We rely on the following bases:

• Performance of a Contract: Where processing is necessary to fulfil our obligations under a service agreement with you, or to take steps at your request prior to entering into a contract.
• Legitimate Interests: Where processing is necessary for our legitimate business interests, such as managing our business relationships, improving our services, ensuring network and information security, and marketing our services to existing and prospective clients — provided such interests are not overridden by your rights and interests.
• Legal Obligation: Where processing is necessary to comply with a legal obligation to which we are subject, such as tax, accounting, or regulatory requirements.
• Consent: Where you have provided your explicit consent for us to process your data for a specific purpose, such as subscribing to our newsletter or marketing communications. You may withdraw your consent at any time by contacting us at asseoo.com@gmail.com.

4. How We Use Your Personal Data

We use your personal data only for the purposes for which it was collected. Specifically, we use it to:

• Respond to your enquiries, proposals, and communications in a timely and professional manner.
• Provide, manage, and improve the SEO and digital marketing services you have engaged us for.
• Process payments and manage billing and invoicing.
• Communicate with you about your project, including sending reports, updates, and performance summaries.
• Send you relevant marketing communications about our services, industry insights, or agency updates — where you have consented or where we have a legitimate interest in doing so as an existing client. You may opt out at any time.
• Monitor and analyse website usage to improve user experience and website performance.
• Comply with our legal and regulatory obligations, including maintaining accurate financial records.
• Protect the security and integrity of our systems, services, and communications.
• Exercise or defend legal claims, if necessary.

We will not use your personal data for any purpose that is incompatible with the purposes listed above without first informing you and, where required, obtaining your consent.

5. Who We Share Your Data With

We do not sell, rent, or trade your personal data to any third party for their own marketing purposes. We may share your personal data with the following categories of recipients solely to the extent necessary to deliver our services and run our business:

5.1 Subcontractors and Freelancers

We may engage trusted specialist subcontractors or freelancers to assist in delivering specific services (such as content writing, link building, or technical SEO). These individuals are required to handle your data confidentially and in accordance with our instructions and applicable data protection law. They are not permitted to use your data for any purpose other than assisting us with your project.

5.2 Service Providers

We use reputable third-party service providers to support our operations, including cloud storage and file sharing services, project management and communication tools, email and video conferencing platforms, invoicing and accounting software, and website analytics platforms. These providers act as data processors on our behalf and are only permitted to process your data as directed by us.

5.3 Legal and Regulatory Bodies

We may disclose your personal data to courts, regulators, law enforcement agencies, or other public authorities where we are required to do so by law, or where it is necessary to protect our legal rights or the safety of others.

5.4 Business Transfers

In the event of a merger, acquisition, or sale of all or part of our business assets, your personal data may be transferred to the relevant third party as part of that transaction. We will notify you of any such transfer and any resulting changes to how your data is processed.

6. International Data Transfers

AsSEOo operates internationally and serves clients across the UK, Europe, North America, Australia, and other regions. Your personal data may be stored or processed in countries outside the UK or European Economic Area (EEA), including countries where data protection laws may differ from those in your home country.

Where we transfer personal data internationally, we ensure that appropriate safeguards are in place, including:

• Transfers to countries recognised by the UK ICO or European Commission as providing an adequate level of data protection.
• Use of Standard Contractual Clauses (SCCs) approved by the relevant authorities where no adequacy decision exists.
• Ensuring that any third-party service providers or subcontractors involved in international transfers adhere to equivalent data protection obligations.

You may request further information about the specific safeguards we use for international transfers by contacting us at asseoo.com@gmail.com.

7. How Long We Retain Your Data

We retain personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law. Our general retention periods are as follows:

• Client data (including project files, communications, and billing records): retained for a minimum of six (6) years from the end of the engagement, in accordance with UK tax and accounting legal requirements.
• Enquiry and pre-contract data (where no engagement follows): retained for up to twelve (12) months from the date of last contact, after which it will be securely deleted.
• Website analytics data: retained in accordance with the relevant platform’s data retention settings, typically between 14 and 26 months.
• Marketing communication data: retained until you withdraw consent or opt out, whichever is sooner.

When personal data is no longer required, it will be securely deleted or anonymised in a manner that ensures it cannot be attributed to any individual.

8. Your Data Protection Rights

Depending on your location and the applicable data protection law, you may have the following rights in relation to your personal data:

• Right of Access: You have the right to request a copy of the personal data we hold about you, along with information about how we process it (commonly known as a Subject Access Request or SAR).
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
• Right to Erasure (‘Right to be Forgotten’): You have the right to request that we delete your personal data in certain circumstances — for example, where it is no longer necessary for the purpose it was collected, or where you withdraw consent.
• Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal data in certain circumstances, such as while you contest its accuracy.
• Right to Data Portability: Where processing is based on consent or contract and carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format and to have it transferred to another controller where technically feasible.
• Right to Object: You have the right to object to the processing of your personal data where it is based on legitimate interests, including for direct marketing purposes. Where you object to direct marketing, we will stop processing your data for that purpose immediately.
• Rights Related to Automated Decision-Making and Profiling: You have the right not to be subject to decisions made solely by automated means that produce legal or similarly significant effects on you.

To exercise any of these rights, please contact us at asseoo.com@gmail.com. We will respond to all legitimate requests within one (1) month, as required by applicable law. In complex cases, we may extend this period by a further two months, in which case we will notify you.

We may need to verify your identity before processing your request. There is no charge for exercising your rights unless a request is manifestly unfounded or excessive, in which case we may charge a reasonable fee or refuse to act on the request.

9. Right to Lodge a Complaint

If you are unhappy with how we have handled your personal data, we encourage you to contact us in the first instance at asseoo.com@gmail.com so that we can try to resolve the matter.

If you remain dissatisfied, you have the right to lodge a complaint with the relevant data protection supervisory authority in your country:

• United Kingdom: Information Commissioner’s Office (ICO) — https://ico.org.uk
• European Union: Your national data protection authority (e.g., CNIL in France, BfDI in Germany, DPC in Ireland).
• Other jurisdictions: The relevant national data protection authority for your country.

10. Cookies & Tracking Technologies

10.1 What Are Cookies

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work efficiently, to enhance user experience, and to provide information to website owners.

10.2 Cookies We Use

Our website may use the following categories of cookies:

• Essential Cookies: Necessary for the website to function properly. These cannot be disabled as they are required for core functionality such as security and navigation.
• Analytics Cookies: Used to collect information about how visitors use our website, such as which pages are visited most frequently. This information helps us improve our website. We may use tools such as Google Analytics for this purpose. Data collected is aggregated and anonymised where possible.
• Preference Cookies: Allow our website to remember choices you make (such as your language preference) to provide a more personalised experience.
• Marketing Cookies: Used to track visitors across websites to display relevant and engaging advertisements. These are only set with your prior consent.

10.3 Managing Cookies

When you first visit our website, you will be presented with a cookie consent banner allowing you to accept or decline non-essential cookies. You can change your cookie preferences at any time by clearing your browser cookies and revisiting our website.

You can also control and delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. For more information on managing cookies, visit https://www.allaboutcookies.org.

11. Third-Party Websites & Links

Our website may contain links to third-party websites, tools, or platforms. This Privacy Policy applies solely to AsSEOo’s website and services. We are not responsible for the privacy practices or content of any third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Children’s Privacy

Our website and services are not directed at children under the age of 16, and we do not knowingly collect personal data from children. If you believe we have inadvertently collected personal data from a child under 16, please contact us immediately at asseoo.com@gmail.com and we will take steps to delete such information promptly.

13. Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, disclosure, alteration, or destruction. These measures include the use of secure communication channels, access controls, and password-protected systems.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal data, we cannot guarantee absolute security. In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours and, where required, notify you directly.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. When we make changes, we will update the effective date at the top of this policy and publish the revised version on our website at https://asseoo.com.

For significant changes, we will notify existing clients by email. We encourage you to review this policy periodically to stay informed about how we protect your personal data.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal data, please contact us:

Agency: AsSEOo

Website: https://asseoo.com

Email: asseoo.com@gmail.com

Business Email: contenct@asseoo.com

We aim to respond to all data-related queries within five (5) business days.

Your privacy matters to us. AsSEOo is committed to handling your data with care, transparency, and respect — in compliance with UK GDPR, EU GDPR, and international data protection standards.