International SEO & Digital Marketing Agency
This Cookie Policy explains what cookies are, which cookies AsSEOo (‘we’, ‘us’, ‘our’) places on your device when you visit our website at https://asseoo.com, why we use them, and how you can control or remove them. This policy applies to all visitors, prospective clients, and registered users of our client portal.
This Cookie Policy should be read alongside our Privacy Policy, which provides broader information about how we collect, use, and protect your personal data. By continuing to browse our website after being shown our cookie consent banner, you confirm that you have read and understood this policy. Non-essential cookies are only placed on your device with your explicit prior consent.
Cookies are small text files saved on your device — computer, smartphone, or tablet — when you visit a website. Each time you return to the same site, your browser sends the cookie back to the server, allowing the website to recognise your device and remember information about your previous visit.
Cookies perform many roles: they keep you logged in, remember your preferences, measure how you use the site, and allow us and our marketing partners to show you relevant content and advertisements. Some cookies are set directly by our website (‘first-party cookies’) and others are set by external services we use (‘third-party cookies’).
We may also use similar technologies such as web beacons — tiny invisible images embedded in web pages or emails that detect when a page has been opened or a link clicked. All references to ‘cookies’ in this policy apply equally to these technologies unless stated otherwise.
Session cookies are temporary. They exist only while your browser is open and are deleted automatically when you close it. These are typically used to keep you logged in as you navigate between pages during a single visit and to maintain the security of your session in our client portal.
Persistent cookies remain on your device after your browser is closed, until they reach their set expiry date or until you delete them manually. These are used to remember your login status, consent preferences, and to track returning visitors for analytics and marketing purposes. The specific expiry period for each persistent cookie we use is listed in the cookie table in Section 4.
We use four categories of cookies on our website, in line with the guidance of the UK Information Commissioner’s Office (ICO) and the EU ePrivacy Directive. Each category is described below, along with whether or not your consent is required before we place it.
These cookies are essential for the website and client portal to function. They are set automatically and cannot be disabled. They do not store any personally identifiable information and are not used for marketing or tracking purposes. No consent is required for these cookies.
On our website, strictly necessary cookies include those that maintain your login session in the client portal, remember your security authentication status, store your cookie consent preferences so you are not shown the banner repeatedly, and enable the page caching system that makes our website load quickly and reliably.
These cookies collect anonymous information about how visitors use our website — such as which pages are visited, how long visitors stay, where they came from, and what device they used. This data is aggregated and does not identify any individual. We use it solely to improve our website’s performance and content. Your consent is required before these cookies are placed.
We use Google Analytics for website measurement. We have enabled IP anonymisation, which means the last portion of your IP address is masked before any data is sent to Google’s servers, ensuring your full IP address is never stored or used.
These cookies are used to track your activity across our website and, in some cases, across other websites, to deliver advertisements that are relevant to your interests and to measure the effectiveness of our advertising campaigns. They are set by our advertising and social media partners. Your explicit consent is required before these cookies are placed.
We use Google Ads remarketing to show relevant ads to previous visitors. We use the Facebook Pixel to measure conversions from Facebook and Instagram advertising campaigns and to build custom audiences for retargeting. We use the LinkedIn Insight Tag to track conversions from LinkedIn campaigns and to understand the professional demographics of our visitors.
These cookies are placed by functional tools embedded in our website, such as our live chat system. They allow the chat tool to remember your conversation history and user preferences across sessions so that you do not have to repeat information when you return. Your consent is required before non-essential functionality cookies are placed.
The table below lists every cookie currently active on our website, grouped by category. This table reflects exactly what is set based on the tools and features we use. It is reviewed and updated whenever we add or remove a service from our website.
Strictly Necessary Cookies
Cookie Name | Provider | Purpose | Category | Expiry / Type |
wordpress_logged_in_* | Our Website | Keeps you authenticated and logged in to the client portal across pages. Deleted when you log out or your session expires. | Necessary | Session / 14 days |
wordpress_sec_* | Our Website | Used for secure authentication of logged-in users. Prevents unauthorised access to the client portal. | Necessary | Session |
wp-settings-* | Our Website | Stores personalised settings for registered users in the client portal, such as interface layout preferences. | Necessary | 1 year |
comment_author_* | Our Website | If you leave a comment on our website, this stores your name so it is pre-filled on your next visit. | Necessary | 1 year |
comment_author_email_* | Our Website | Stores your email address after submitting a comment, so it is pre-filled on return visits. | Necessary | 1 year |
cookieconsent_status | Our Website | Saves your cookie consent choices so you are not shown the banner on every page visit. | Necessary | 1 year |
wpr_* | Cache System | Set by our page caching system to serve cached versions of pages for faster load times. Contains no personal data. | Necessary | Session / varies |
Analytics & Performance Cookies
Cookie Name | Provider | Purpose | Category | Expiry / Type |
_ga | Google Analytics | Registers a unique visitor ID to distinguish users and generate statistical data on website usage. IP is anonymised. | Analytics | 2 years |
_ga_XXXXXXXX | Google Analytics | Used by Google Analytics to persist session state and identify unique sessions for the same visitor. | Analytics | 2 years |
_gid | Google Analytics | Registers a unique ID used to generate data on how you use the website. Resets daily. | Analytics | 24 hours |
_gat | Google Analytics | Throttles the request rate to Google Analytics to limit data collection on high-traffic pages. | Analytics | 1 minute |
Marketing & Targeting Cookies
Cookie Name | Provider | Purpose | Category | Expiry / Type |
_gcl_au | Google Ads | Used by Google Ads to store and track conversion events from ad clicks. Links ad clicks to actions on our website. | Marketing | 3 months |
_fbp | Facebook / Meta | Placed by the Facebook Pixel to identify browsers for advertising and website analytics. Used for remarketing on Facebook and Instagram. | Marketing | 3 months |
_fbc | Facebook / Meta | Stores the last Facebook click identifier when you arrive at our website via a Facebook ad link. | Marketing | 2 years |
li_fat_id | Used by the LinkedIn Insight Tag to track conversions, retarget website visitors, and unlock analytics about LinkedIn ad campaigns. | Marketing | 30 days | |
UserMatchHistory | Synchronises the LinkedIn member ID for ad frequency capping and conversion tracking within LinkedIn’s platform. | Marketing | 30 days | |
AnalyticsSyncHistory | Used to store information about the time a sync with the LinkedIn platform took place for analytics purposes. | Marketing | 30 days | |
li_sugr | Used by LinkedIn to make a probabilistic match of a user’s identity outside the LinkedIn platform for ad targeting. | Marketing | 3 months | |
bcookie | Browser identifier cookie used by LinkedIn to identify devices for Insight Tag tracking purposes. | Marketing | 2 years |
Functionality & Live Chat Cookies
Cookie Name | Provider | Purpose | Category | Expiry / Type |
tidio_state | Tidio Live Chat | Stores the state of your live chat session, including whether the chat window is open or closed. | Functionality | Session |
tidio_visitor_id | Tidio Live Chat | Assigns a unique identifier to your browser to maintain continuity of your chat conversation across page loads and return visits. | Functionality | 1 year |
tidio_puppeteer | Tidio Live Chat | Used to distinguish between human visitors and automated bots to ensure chat sessions are delivered only to real users. | Functionality | Session |
Note: Third-party cookies (Google, Facebook/Meta, LinkedIn, Tidio) are each governed by their own privacy and cookie policies, which we recommend reviewing directly. The cookies listed above are accurate as of the effective date of this policy and are reviewed whenever we add or remove a service from our website.
First-party cookies are set directly by asseoo.com and are used for essential site functions, client portal authentication, page caching, comment functionality, and storing your cookie consent preferences. We have full control over these cookies and they are never used for advertising purposes.
Third-party cookies are placed by external service providers whose tools and features we have integrated into our website. These include Google (Analytics and Ads), Facebook/Meta (Pixel), LinkedIn (Insight Tag), and Tidio (Live Chat). Each of these providers operates under its own privacy policy and data processing terms. We do not control the data these providers collect through their cookies — however, we ensure that non-essential third-party cookies are only activated after you have given your explicit consent through our cookie banner.
When you visit our website for the first time, a cookie consent banner will appear. This banner gives you full control over which categories of cookies are placed on your device. You may choose to accept all cookies, reject all non-essential cookies, or customise your preferences by category. Your choice is saved via the cookieconsent_status cookie so you are not asked again on every page.
You can change your preferences at any time by clearing your browser cookies and revisiting our website, which will trigger the banner again. Alternatively, contact us at asseoo.com@gmail.com and we will assist you.
All major web browsers allow you to view, manage, block, and delete cookies through their settings. The links below take you directly to the cookie management instructions for the most commonly used browsers:
Please note that blocking strictly necessary cookies — particularly those related to the client portal — may prevent you from logging in or using certain features of our website.
You can prevent Google Analytics from collecting data about your visits by installing the Google Analytics Opt-out Browser Add-on, available free at https://tools.google.com/dlpage/gaoptout. Once installed, the add-on instructs the Google Analytics script not to send data about your visit to Google.
You can opt out of personalised Google advertising by visiting https://adssettings.google.com. You can also manage your ad personalisation settings across all Google products from this page.
You can control how Facebook uses your data for advertising through your Facebook account settings under ‘Ad Preferences’, or by visiting https://www.facebook.com/help/568137493302217. If you do not have a Facebook account, you can opt out of interest-based advertising through the industry tools listed in Section 6.7.
You can opt out of LinkedIn’s targeted advertising by visiting your LinkedIn account settings under ‘Advertising Data’ at https://www.linkedin.com/psettings/advertising. LinkedIn’s opt-out applies to ads shown within the LinkedIn platform. For off-platform tracking via the Insight Tag, use the industry opt-out tools in Section 6.7.
The following tools allow you to opt out of interest-based advertising from multiple networks at once:
Opting out of targeted advertising does not mean you will stop seeing advertisements. It means the advertisements shown to you will not be personalised based on your browsing behaviour.
If you are a registered client with access to our client portal, additional cookies are set when you log in. These are strictly necessary cookies and cannot be disabled — without them, the portal cannot function and you would not be able to remain logged in or navigate securely between portal pages.
These authentication cookies do not track your activity for marketing purposes and are deleted either when you log out or when they reach their set expiry. We strongly recommend logging out of the client portal after each session, particularly when using a shared or public device, to ensure these cookies are cleared promptly.
Our website includes contact forms which, when submitted, may set a session cookie to facilitate the secure submission of your message and to prevent spam or automated abuse. This cookie does not track your browsing activity and expires automatically when you close your browser.
Any personal data you submit through our contact forms (such as your name and email address) is handled in accordance with our Privacy Policy and is not used for any purpose other than responding to your enquiry.
AsSEOo serves clients and website visitors globally, including from the United Kingdom, European Union, United States, Canada, and Australia. Our cookie consent approach is designed to meet the most stringent applicable standard — the UK GDPR and EU ePrivacy Directive — which requires explicit prior consent before placing any non-essential cookies. By applying this standard universally, we ensure our practices are compliant across all regions we serve.
Some browsers include a ‘Do Not Track’ (DNT) feature that sends a signal to websites requesting that your activity not be tracked. There is currently no universally agreed standard for how websites must respond to DNT signals. Our website does not alter its cookie behaviour based on DNT signals. However, you can use our cookie consent banner and the opt-out tools in Section 6 to control all tracking on our website directly.
We review this Cookie Policy regularly and update it whenever we add or remove a tool, plugin, or service from our website that affects the cookies placed on your device. When changes are made, the updated policy is published at https://asseoo.com/cookie-policy with a revised effective date.
For significant changes — such as introducing a new category of marketing cookies — we will re-display the cookie consent banner to existing visitors to obtain fresh consent where required by law. We recommend checking this page periodically to stay informed about the cookies in use on our website.
If you have any questions about this Cookie Policy, wish to withdraw consent, or need assistance managing your cookie preferences, please contact us:
Agency: AsSEOo
Website: https://asseoo.com
Email: asseoo.com@gmail.com
Privacy Policy: privacy-policy
Effective Date: 1 March 2026
We aim to respond to all cookie-related queries within five (5) business days.
We only place non-essential cookies on your device with your explicit consent. You are always in control — update your preferences at any time by clearing your cookies and revisiting asseoo.com.
